FIGS COMMUNICATIONS

A print and social media campaign aimed at window and door dealers that sell products with the company's Intercept® spacer system inside. Dealers were mailed brochures and window stickers to be applied before their product was shipped. The message of the campaign was designed to educate both dealers, but primarily homeowners, on the facts about the quality of Intercept spacer systems in their windows and doors. A Microsoft Sway page was created for the campaign and accessible to dealers with social media messaging that could be used on each dealer's accounts to promote the campaign further.