FIGS COMMUNICATIONS

Advertising for a non-profit organization requires a different approach. The ads created for Habitat for Humanity of Summit County's homeownership programs were strategically designed to appeal to the emotions of the audience in order to: 1) increase financial support; 2) grow awareness of various programs, events, and the organization's mission; and 3) recruit homebuild and ReStore volutneers.
The Habitat for Humanity of Summit County ReStore®--a store that sells donated home goods, furniture, decor, appliances, and more, all at deep discounts to benefit the homeownership program--was promoted through special promotions, coupons, auctions, and donation programs.
Utilizing updated branding and key messaging, these print, digital and radio advertisements educate the public and aim to draw more supporters to the organization.